Headquartered in Marseille, Baobag is the leading supplier in France of « big bags », flexible bags used to transport goods weighing from 25 kilos to 2.5 tons, frequently used for raw materials. With sales of 47 M€, its market share in France is estimated at some 30%. The company’s customers cover a wide range of industries including agribusiness, petrochemicals, mining, pharmaceutical laboratories, distributors of construction material, and recycling specialists, to name a few. Baobag’s products are exported from France to over 15 countries throughout the world.
Since the merger of their respective companies (Framapack and Sacherie du Midi) in 2007, Serge Thierry and Alain Cavalier have been jointly running the company, growing it considerably both in France and abroad. With this sale, Fabrice Saffré and two other managers have become shareholders alongside two private equity groups, iXO Private Equity and Bpifrance.
« One of my priorities was the timing of this transaction. Trianon CF ensured that the deadlines set at the start were respected, managing the countless contacts with buyers and the management team in a seamless way. Trianon’s experience and interpersonal skills were crucial to the smooth execution and ultimately to the success of our transaction. » Alain Cavalier
« Baobag is a niche business that is relatively concentrated in the world. At the start of our process, several foreign buyers that I knew personally were very interested in buying Baobag. Trianon adeptly took charge of these contacts and included them in a structured bidding process. In the end, for reasons linked to the future of our company, we chose to sell to management despite the attractive offers we had received. » Serge Thierry